Schools & Programmes

• General information
• Programmes structure
• Students’ sharing

Features

• To provide students with in-depth knowledge and marketing concepts and skills, and their applications in the real world; and
• To prepare students for further study in the marketing discipline, as well as for career development in the areas of advertising, marketing, sales and promotion.

Professional Recognition

Hong Kong Institute of Marketing (HKIM)

Graduates could seek exemption from two modules “Fundamentals of Marketing” and “Quantitative Analysis of Marketing” of the HKIM Professional Certificate in Marketing.

The Association of Chartered Certified Accountants (ACCA)

Graduates are exempted from Paper F1. Upon completion of “Introduction to Accounting” and “Hong Kong Business Law ”, graduates will also be exempted from Papers F3 and F4 respectively of the ACCA Professional Examinations.

Potential Areas for Further Studies

• Marketing 
• Promotion and Public Relation Management
• Business Management
  

Career Prospects

• Advertising and Public Relations 
• Conference and Exhibition 
• Insurance
• Retail and Servicing
• Trading

External Member of Programme Examinations Committee

Dr. John W.K. LEUNG
Associate Professor,
Department of Marketing,
City University of Hong Kong

External Members of Programme Advisory Committee

Mr. Jerry MO
Deputy General Manager,
The Clearwater Bay Golf & Country Club

Prof. Stephen W.C. HO KCSJ
Vice President,
The Charted Institute of Logistics and Transport

Mr. Michael FAN
Vice President,
Society of Registered Financial Planners

Graduates have been admitted into the following Bachelor's Degree Programmes