Associate Degree programme

Associate of Business Programme in Marketing

Specialisation Courses (30 credit units)
Advertising and Promotion Management CEF
Consumer Behaviour CEF
Macroeconomics
Management of Organizations CEF
Marketing Management CEF
Marketing Research
Selling and Sales Management CEF
Elective (3 courses from the following)
China Business
Hong Kong Business Law
Information Systems and E-Commerce
International Business CEF
Introduction to Accounting
Retail Operations Management

Compulsory Generic Courses (18 credit units)
Chinese Language I
Chinese Language II
English Language I
English Language II
Introduction to Information Technologies and Multimedia Applications CEF
Quantitative Methods

General Education Courses (18 credits)
(Students should take at least one course from each of the 4 study domain)
Art and Human Development
  • Appreciation of Literature 
  • Art Appreciation 
  • Film Appreciation 
  • Psychology and Personal Growth
Culture and Society
  • Chinese and Western Modes of Thought 
  • Popular Culture and Modern Society 
  • Traditional Culture and Modern China
  • Comparative Cultures 
  • Understanding Chinese Medicine and Chinese Culture 
  • Media, Culture and Society
  • Understanding Macroeconomics and the Economy
Science and Technology
  • Adventure of Science
  • Nature and Man
  • Biology and Human Life 
  • Technology and Society
  • College Mathematics
Analytical Thinking and Ethics
  • Applied Ethics
  • Values and Life
  • Creative and Critical Thinking 
  • Logical Thinking