Associate Degree programme

Associate of Business in Promotion with Design

Compulsory Core Courses (8 courses for 21 credit units)
Management of Organizations CEF
Marketing Management CEF
Advertising and Promotion Management CEF
Consumer Behaviour CEF
Graphic Design Principles (2 credit units)
Introduction to Digital Imaging and Graphics (2 credit units)
Product Design Concept and Application (2 credit units)

Project

Elective Courses (3 courses for 9 credit units)
Choose at least one course from each subject domain
Design
  • Technical Drawing and 3D Modeling CEF
  • 3D Computer Graphics Software
  • Digital Visual Effects
  • Interactive Web Design
  • Design for Print
Promotion
  • Commerce and Marketing on the Internet 
  • Corporate Communication and Public Relations
  • Convention and Exhibition Management 
  • Fundamentals of Branding 
  • Photo-Journalism 

Compulsory Generic Courses (18 credit units)
Chinese Language I
Chinese Language II
English Language I
English Language II
Introduction to Information Technologies and Multimedia Applications CEF
Quantitative Methods

General Education Courses (18 credits)
(Students should take at least one course from each of the 4 study domain)
Art and Human Development
  • Appreciation of Literature 
  • Art Appreciation 
  • Film Appreciation 
  • Psychology and Personal Growth
Culture and Society
  • Chinese and Western Modes of Thought 
  • Popular Culture and Modern Society 
  • Traditional Culture and Modern China
  • Comparative Cultures 
  • Understanding Chinese Medicine and Chinese Culture 
  • Media, Culture and Society
  • Understanding Macroeconomics and the Economy
Science and Technology
  • Adventure of Science
  • Nature and Man
  • Biology and Human Life 
  • Technology and Society
  • College Mathematics
Analytical Thinking and Ethics
  • Applied Ethics
  • Values and Life
  • Creative and Critical Thinking 
  • Logical Thinking