Schools & Programmes

• General information
• Programmes structure
• Students’ sharing

Features

• To provide students with the necessary knowledge and skills to enter the rapidly evolving corporate communication and marketing field;
• To enhance students’ abilities in English and Chinese professional writing and professional communication to meet the demands of other related fields such as publishing, business, journalism and advertising;
• To prepare students for further studies in corporate communication, public relations, marketing communication and other related fields; and
• To prepare students for jobs at entry level in the public relations or marketing departments of businesses, non-profit organisations and government agencies.

Potential Areas for Further Studies

• Public Relations
• Sociology
• Marketing
• Advertising
• Government and Public Administration
• Communication Studies
• Hotel/Tourism Management

Career Prospects

• Business Communication
• Marketing and Public Relations
• Advertising
• Government and Public Affairs
• Hotel/Tourism Management
• Management

External Member of Programme Examinations Committee

External Member of Programme Advisory Committee

Graduates have been admitted onto the following Bachelor’s Degree Programmes