Associate Degree programme

Associate of Arts Programme in Marketing and Corporate Communication

Specialisation Courses (30 credit units)
Corporate Communication: Theories and Case Studies
Effective Business Communication
Introduction to Media and Communication
Professional PR Writing
Corporate Communication and Public Relations
Marketing Communication
Inter-cultural Communication
Marketing Management
Social Psychology and Effective Interpersonal Communication
 
Elective (either one of the followings)
Oral Communication Skills
Elements of Public Speaking and Research

Compulsory Generic Courses (18 credit units)
Chinese Language I
Chinese Language II
English Language I
English Language II
Introduction to Information Technologies and Multimedia Applications CEF
Quantitative Methods

General Education Courses (18 credits)
(Students should take at least one course from each of the 4 study domain)
Art and Human Development
  • Appreciation of Literature 
  • Art Appreciation 
  • Film Appreciation 
  • Psychology and Personal Growth
Culture and Society
  • Chinese and Western Modes of Thought 
  • Popular Culture and Modern Society 
  • Traditional Culture and Modern China
  • Comparative Cultures 
  • Understanding Chinese Medicine and Chinese Culture 
  • Media, Culture and Society
  • Understanding Macroeconomics and the Economy
Science and Technology
  • Adventure of Science
  • Nature and Man
  • Biology and Human Life 
  • Technology and Society
  • College Mathematics
Analytical Thinking and Ethics
  • Applied Ethics
  • Values and Life
  • Creative and Critical Thinking 
  • Logical Thinking