Professional Diploma in Retail Management
General Information
NOTICE: Please be informed that CUTW is no longer accepting applications for the Professional Diploma in Retail Management. If you wish to take individual certificate course in Retail Management, please click HERE
With the rapid economic development in the mainland and increasing numbers of mainland visitors to Hong Kong, retailing industry has become one of the major economic sectors of the Hong Kong economy. To meet the rapid-changing business environment in the retailing industry, marketing skills, knowledge of retail management and adaptability to environmental changes are the indispensible factors for successful retailers. With a view to provide retailers continuous supply of highly competent retail practitioners to raise the competiveness of the Hong Kong retailing industry, The Chinese University of Hong Kong – Tung Wah Group of Hospitals Community College and the Hong Kong Retail Management Association pioneered a comprehensive retail practitioner in-service programme: Professional Diploma Programme in Retail Management (PDRM).
Objective
The PDRM is specifically designed to:
- raise the professionalism of the retail workforce and upgrade corresponding skills profile through competency-based curriculum;
- help students appreciate and master the fundamental retail management theories and retail management development;
- develop a range of retail management techniques and attributes pivotal for successful retail performance;
- provide students with training in critical thinking, proactive attitudes and effective communication skills and an exposure to the applications of the various retail management strategies; and
- prepare students for career progression and further professional studies in retail management and/or other related fields.
Teaching Modes
The programme will be conducted by face-to-face instruction, supplemented with other modes of delivery, including case studies, group presentation and discussion, as deemed appropriate.
Assessment
- Students’ performance is monitored and assessed on a continuous basis through a variety of assessment methods, such as projects, classroom participations, assignments, quizzes and final examination.
- To qualify for the award of the PDRM by CUHK, student must :
(i) Have an attendance rate of at least 70% ; and
(ii) Pass the assessments of all courses prescribed.
