| Professional Diploma in Brand Management
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Objectives
The Programme is designed to provide students with a better understanding of branding from theoretical and practical perspectives. Brands are the life force of business. They are how we understand and navigate our choices in a world flooded with information. Students will be trained to design, and manage a brand, and in the process ready to make decisions of strategic and tactical nature.
Duration of Study
One year. Students have to complete 3 modules within the study duration. The contact hours for each module are around 45 to be completed in 15 weeks. The total contact hours for each programme are 135.
Mode of Delivery
Face-to-face instruction with lectures, seminars, case studies and projects, supplemented with field trip and site visits as deemed appropriate.
Medium of Instruction
Learning materials will be in both English and Chinese as deemed most appropriate.
Closing Date
10 September 2008
Commencement Date
23 September, 2008
Classes will be held on Tuesdays
Fee
HK$10,060
Programme Structure
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Module Title |
Contact Hours |
Credit Units |
| Module I |
Consumer Behaviour |
45 |
3 |
| Module II |
Marketing and Information Technology |
45 |
3
|
| Module III |
Fundamentals of Branding |
45 |
3
|
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Admission Requirements
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5 subjects passed in HKCEE, including English and Chinese; OR
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Attainment of Level 2 in English and Chinese plus 3 subject passes in HKCEE; OR
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Equivalent qualifications; AND
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2 years of post qualification working experience; OR
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Mature students at the age of 21 or above with at least one year of relevant working experience. Mature candidates will be interviewed.
Application Submission
(I) In-person Application
Applicants should submit the following in person to the Registry, 8/F, CUTW Community College, 31 Wylie Road, Homantin, Kowloon:
1. Application form
2. Application fee of HK$200 and
3. Copies of academic transcripts, certificates and examination results.
(II) Application by Post
Applicants should submit the application form, together with the application fee of HK$200 and copies of academic credentials by post to:
The Registry, 8/F, CUTW Community College, 31 Wylie Road, Homantin, Kowloon.
# Please do not send cash by post. Please enclose a crossed cheque made payable to " CUTW Community College".
(III) On-line Application
Applicants may also apply for admission to CUTW by completing and submitting the application form on-line at here.
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