| Professional Diploma in Sales and Advertising
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Objectives
The programme provides a systematic training in sales and advertising management to industry executives. With emphasis on practical applications using local business case studies and interactive project assignments, students will be equipped with professional insights on the sales and advertising industry as well as modern concepts and theories applicable to the rapid changing market in the 21st century. Students will also learn the skills and tactics that are vital for efficient and effective promotion mix, thus preparing them for a promising career in the sales and advertising profession.
Duration of Study
One year. Students have to complete 3 modules within the study duration. The contact hours for each module are around 45 to be completed in 15 weeks. The total contact hours for each programme are 135.
Mode of Delivery
Face-to-face instruction with lectures, seminars, case studies and projects, supplemented with field trip and site visits as deemed appropriate.
Medium of Instruction
Learning materials will be in both English and Chinese as deemed most appropriate.
Closing Date
10 September 2008
Commencement Date
26 September, 2008
Classes will be held onFridays
Fee
HK$10,060
Programme Structure
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|
Module Title |
Contact Hours |
Credit Units |
| Module I |
Sales Force Management and CRM |
45 |
3 |
| Module II |
Effective Selling Skills |
45 |
3
|
| Module III |
Advertising and Promotion Strategies |
45 |
3
|
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Admission Requirements
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5 subjects passed in HKCEE, including English and Chinese; OR
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Attainment of Level 2 in English and Chinese plus 3 subject passes in HKCEE; OR
-
Equivalent qualifications; AND
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2 years of post qualification working experience; OR
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Mature students at the age of 21 or above with at least one year of relevant working experience. Mature candidates will be interviewed.
Application Submission
(I) In-person Application
Applicants should submit the following in person to the Registry, 8/F, CUTW Community College, 31 Wylie Road, Homantin, Kowloon:
1. Application form
2. Application fee of HK$200 and
3. Copies of academic transcripts, certificates and examination results.
(II) Application by Post
Applicants should submit the application form, together with the application fee of HK$200 and copies of academic credentials by post to:
The Registry, 8/F, CUTW Community College, 31 Wylie Road, Homantin, Kowloon.
# Please do not send cash by post. Please enclose a crossed cheque made payable to " CUTW Community College".
(III) On-line Application
Applicants may also apply for admission to CUTW by completing and submitting the application form on-line at here.
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